We’re talking about the 10 reasons you – yes you, should start a podcast. There are many great reasons to start a podcast and you can build a massive audience by podcasting and you can grow your business in significant ways. We are going to break it down and look at some of the reasons that you should start your podcast.
The first reason is that podcasting is an unsaturated market. If you look at blogs and how many millions of blogs there are out there or if you look at YouTube and how many thousands of hours are uploaded to YouTube every single minute, they are very saturated markets. However, with podcasting there are not nearly as many podcasts as there are videos or there are blogs and so it’s an unsaturated market. In fact it can be very hard to find good content in the podcasting arena. Therefore this gives you a massive opportunity if you can come in and offer good content then you can gather people’s attention and you can get readers, get listeners and get customers.
The second reason is that smart phones are now absolutely everywhere. It used to be very difficult to download a podcast. You would have to go into iTunes search for podcast, download it, sync your iPod and then take your iPod with you. However now that everyone has smartphones podcasts are just one click away. In fact Apple, on their new operating – the latest updated – their operating system now has the podcast up in there as a default and you cannot delete it. So everyone with iPhones have podcast and with Android devices as well. It’s very easy for people to get podcast. They can stream it on the go and they can download it on the go. They don’t have to log into a computer and sync anything, they can do it all from their phone. Therefore it is getting easier and easier for people to get access to podcast which means the audience is going to continue to grow.
The third reason is that there are over a billion podcast subscriptions. Apple announces in July of 2013 that they had over a billion podcast subscriptions which means someone has gone into a podcast episode and hit subscribe to that person’s channel so that they can get updates of their podcast. One billion is a big number and that means that there’s a lot of people listening to podcast and there’s a lot of opportunities for people to subscribe to you and to get every single episode that you release delivered directly to them. Thus it is a great way to build a consistent audience.
The fourth reason is that people can listen to you and people can listen to your podcast on the go. With all the media these days, with text, with video, it’s getting shorter and shorter because people have shorter attention spans. However podcasting is bucking that trend because people can listen on the go while they’re doing something else. They can listen to a podcast while they’re driving. They can listen to it while they’re going for a run or while they’re working out. This means that your episodes don’t have to be two minutes long. In fact if your episodes are two minutes long podcast listeners get disappointed because they run or they work or they drive for more than two minutes.
People like long phone content on podcast so it gives you more time with people which leads to benefit number five which is you can build a great personal influence and great trust with your audience because people are listening to you for long periods of time. Maybe half an hour a day, maybe in an hour, maybe 20 minutes here and there but because they’re spending a lot of time with you and because they’re listening to your voice something about the voice that just doesn’t come through when you write a blog post or people read written text. You can build massive personal influence with people which can really help you get business and can really help build that loyalty with your audience if you do launch products to try and make money down the track.
The sixth reason is that you can get diversity of traffic and attention. If your business is just reliant on one stream of traffic and attention, for example maybe you’re relying on people finding you through Google then that can be very risky because if Google disappears today then your business is going to disappear as well. However if you can podcast as well then that’s a different set of customers, a different audience that you’re attracting. Therefore if your one traffic stream like Google does disappears then you still got the podcast there.
For my major podcast which is onproperty.com.au (it’s a property podcast) I get about 800 to 1000 people a day to the blog but I also get about 400 to 600 downloads every single day of the podcast as well. So if Google was to go away and I no longer got any web traffic at all I would still have 400 to 600 people downloading my episodes every day and that is a great deal of people for that particular niche.
The seventh reason is that when you’re running a podcast you have implied credibility. People think you are credible. You’re listening to this podcast right now and you probably think due to the confidence in my voice and the fact that I know what I’m talking about that I’m actually credible in the podcasting space. However chances are you probably haven’t Googled me or worked out exactly who I am, however because I have that confidence in my voice because I’m talking directly to you and you can hear me then you understand that I’m not trying to jazz you, that I’m actually trying to help you and you get this implied credibility that comes with having a podcast. You can also use this credibility when you go and talk to people and say, “Yes I have podcast. It’s downloaded by one hundred people every single day or thousands of people every month.” And that’s going to give you some implied credibility outside the world of podcasting as well.
This series is really all about how you can get your podcast off the ground and once it’s off the ground how you can grow it. But if you need help choosing a niche for your podcast that you can get that implied credibility and become a credible source of information then get my free mini course on how to choose a popular niche for your podcast. Go to www.podcast.com/niche to get free access to that. If you already have a niche then it might be worth going through that mini course anyway to work out whether your niche is actually profitable or if you should consider switching.
The eight benefit of having a podcast is that you can get global exposure. You can reach people all over the world with your podcast. For example, my On Property Podcast – this is an Australian property podcast specifically for Australian people and Australian investors. However, I look at the stats before creating this lesson and I saw that my podcast had been downloaded in 81 countries, places like Yemen and Jordan and European and everywhere all over the world even though this is a podcast specifically for Australian people. So imagine if you had a podcast on a more general topic that appeal to people all over the world you could get even bigger global exposure for your podcast.
The ninth reason is that you can create your podcast from anywhere. I’m currently creating this podcast in my small home office which is actually in my bedroom. I’ve created podcast while I was going for a walk to the shops. I’ve created podcast in my car. I’ve created podcast in my home office. You can create it from anywhere as long as you have the right equipment. Right now all I’m doing to record this podcast is using my phone and using the iPhone headphones that came with that so it’s very easy. We will go into more detail on equipment in a future lesson, but you can create a podcast from anywhere which is really exciting.
The tenth reason you should start a podcast is that there is a larger barrier to entry for competitors than there is with something like a blog post. It is harder to create a podcast than it is to create something in text. The text, for example you can outsource it for very cheap. However, when people are listening to you, when they’re hearing your voice you really need your personality behind it and you really need to have that trust because people are going to be listening to you for a long period of time. Therefore there is a larger barrier to entry to get into podcasting.
The other thing on the barrier to entry is that once people listen to a podcast if they like it they tend to subscribe to the podcast which means if you’re releasing podcasts on a weekly basis or a daily basis those people are going to get your podcast delivered directly to their phone or their listening device. And what happens after a period of time is when someone subscribes to a few podcasts they’re actually not really looking for new podcasts so this is going to make it harder for your competitors to get those listener’s attention. So there is a larger barrier to entry for competitors.
Starting a podcast is pretty exciting. I hope that you are excited about the benefits of podcasting, reaching a large audience and being able to get their attention and get their trust and help them as much as you can. If you’re still unsure of what particular niche you want to start a podcast on then check out my mini course on how to choose a profitable niche for your podcast by going to www.podcastfast.com/niche .
That completes today’s lesson of the ten reasons you should start a podcast.
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