How much does it cost to start a podcast?
I’m going to break down exactly what it is going to cost you to get your podcast off the ground and get it started so you can work out whether it is worth the investment or not.
Podcasting Equipment Cost
We’re not going to be looking at how much podcasting equipment costs as I’ve discussed that in my lesson on how to record your first podcast episode as well as my lesson on the best headphones for podcasting.
But just so you know equipment is going to cost you between $0 and $500. I generally suggest spending around $100 on a good USB microphone and around the same amount or a little bit more on a good set of headphones.
My most recommended microphone for audio quality and flexibility of use is the Blue Yeti which is currently under $100 on Amazon and my most recommended headphones are the Audio-Technica ATH-M50x which are around $170 on Amazon. Though I see the headphones as more optional than the microphone, a good microphone is a must.
However you can also begin podcasting completely for free. For example I recorded the video/audio for this lesson (see video/audio at the top of this post) on my iPhone using the iPhone headphones that came with the device. I consider that a $0 investment because I already had these things anyway.
So we’re not going to be covering equipment in detail in this lesson but we will be looking at all the other costs associated with starting a podcast.
Two Different Types Of People Starting A Podcast
There are two different types of people that want to start a podcast. There’s your toe-in-the-water people and there’s your in-the-deep-end people.
The toe-in-the-water people are the people who are pretty sure they want to get into podcasting. They find it very interesting and they’d like to give it a try BUT they don’t want to invest heavily in podcasting yet.
Cheapest Way To Start A Podcast
So let’s have a look at the toe-in-the-water associated with podcasting and by that I mean starting a podcast on the cheap.
Starting a podcast for free – Spreaker is a podcast host that offers you free podcast hosting for up to 10 hours of audio. That’s 10 hour-long episodes or 40 shorter 15 minutes episodes. More than enough to give podcasting a try with zero risk.
Then if you go over the 10 hours it’s only $39/year for up to 100 hours of audio storage. Use coupon code podcastfast to get 1 month free when you sign up for any paid account.
Podcast artwork can be created for free using a tool called Canva. Just make sure the resolution is 1400×1400
A little bit more serious – If you are a little bit more series about podcasting but still don’t want to spend a lot of money you can do that too.
I still suggest Spreaker to get start ($0) plus you’ll want a website. Arvixe (my affiliate link) offers you a free domain name (that’s the www.yourdomain.com) with any hosting package and you can start for as little as $5.60 for the first month when you use to coupon code podcastfast.
Podcast artwork can be made for free using Canva or you can pay someone on Fiverr just $5 to create one for you.
So the total cost for someone who is toe in the water want to get started but don’t want to make any huge investment it’s going to be anywhere from $0 to $11.10 (plus equipment).
And then it’s going to cost you $7 per month for the hosting and maybe $39/year for Spreaker as an ongoing cost.
More Expensive (But Better) Way To Start A Podcast
In-the-deep-end people are people who know that they want podcast they know they’re going to be podcasting for some time. It’s also likely going to be a big driver of their business and so they’re willing to invest a little more upfront if it’s going to save them time or give them a better quality podcast.
You’re going to want to have a domain name and hosting so that doesn’t change. Arvixe is $5.60 upfront using coupon code podcastfast then $7/month. Or you can pay $76.8 for 2 years of hosting using the same coupon code (works out to $3.20/month)
You’ll also likely want a propper logo and some art work as well. This is going to cost about $36 through Fiverr but it can be done for as little as $11 if you don’t choose any gig upgrades.
SoundCloud unlimited is going to be your best choice and this will cost you $121 per year or $15 per month.
Next thing that I’m going to recommend people who are in the deep end all in is that they invest in ScreenFlow software which is the software that I recommend for editing your podcast. Now this is going to cost you $99.
You don’t need to invest in this $99 as you can just use Audacity which is free but I do recommend it because not only can you do podcasting but you’ll be able to do videos as well.
So the total if you’re just going to get everything I recommend (and choose the monthly options) is around $150 upfront then it’s going to be $22 per month. And if you’re going to get everything but pay for SoundCloud annual and hosting 2-year options is $343.30. You also need to add equipment costs to these prices.
It is a bit more of a significant investment than thetoe-in-the-water which was about $20 but if you’re serious the $350 isn’t actually that much money when it’s going to be a serious business driver for you.